Textual content about everyday life, travel, marketing, or even finances. Today, we can find blog posts on any topic, which generally answer the questions we have. One of the benefits of the Internet is that you can get information on any topic from knowledgeable people in 1 second.
However, blogging is not only socially important as it has many effects on the life of online businesses – online stores, online service providers. The blogging interfaces help the company to increase the number of organic customers and visitors, it is also of great importance from the SEO point of view and it also has an impact on the conversion rate of the company.
Who would have thought that a simple text document could do so much? Here’s how you can increase your traffic by running a blog interface.
Do you want to increase your blog traffic quickly? Follow these easy tactics
The importance of blogging
Basically, you might think that there is no need to deal with this as it is not the same people who buy the product who are reading the blog interface. Still, how can your blog increase your traffic?
Let’s look at some data that could shed some light on the point:
- According to statistics, there are more than 20 billion websites today, 72% of which have a blog interface.
- These sites are considered the fifth most reliable source of information.
- 77% of Internet users read blogs regularly. This means an average of 3.1 billion people. Large number, right?
- 72% of respondents said that producing text content is one of their strongest SEO tactics, which can increase organic traffic.
- The website conversion rate increased by 93% as a result of promoting blog posts.
After hearing this information, you will surely no longer have any doubts that this topic is really worth tackling. But what does a perfect, well-written post look like? Let’s check it out:
Choice of theme
The theme of the textual content should match the theme of your website. So if you have an online store that sells electronics, by no means write an article on “How can you care for your dachshund hair?” Although the topic is very attractive, your visitors may not want to read about this information, but rather they prefer to obtain data on the benefits or the features of today’s desktops.
In addition, a poorly chosen topic can generate mistrust and suspicion in visitors, since it will not be clear to them what your online store is about and they will not trust the content of your site. On the other hand, a well-chosen topic can generate a loyal circle of customers or visitors, increase the amount of engagement (comments, reactions, activities), and last but not least, play a role in increasing the rate of engagement. conversion.
The focus is on quality
Producing quality content is a time-consuming process, but trust us, it’s worth it. There are two reasons why you need to take the time to post:
- The Google search engine takes into account what content is on your page. It analyzes all the referenced links and the structure of the article and judges your page as a trustworthy, quality or untrustworthy website.
- Keep in mind that visitors to your blog interface usually have a problem, they need information. If they find useless information, they will leave your site and will not return to you for a possible purchase.
Whether it’s SEO or lead feedback, quality content definitely helps increase the conversion rate of your online business, even organically. Do not regret the time, rather publish less, but in good quality.
Try to use subtitles, of the appropriate length, and try to divide the text into paragraphs. Believe me, this is the key to improving your conversion rate when it comes to your blog interface.
Now that you know what a good article looks like and how you can increase your traffic organically, let us see what other options you have. As in many places in the field of marketing and web stores today, social networks appear as an excellent tool. More than 3 billion users in different age groups and an average conversion rate of 17.3%. These numbers speak for themselves.
Today, we tend to only find product ads on social media interfaces, but who said you can’t post your articles on these pages? This is a perfect opportunity to boost your traffic.
We recommend that your text content appears regularly on your company’s social media interfaces, as this will allow your repeat customers or visitors to receive new information on topics that are relevant to them. Don’t forget new visitors that they might never have found your website if Facebook, Twitter, or Instagram didn’t exist.
Initially, we recommend that you only share your content on your interface, do not start advertising your articles intensively right away. You may need to do this because you can assess who the people are who read your blog regularly and who they already know. You take action, collect demographic data about your blog interface’s target audience.
These analyzes are necessary so that you can get a complete picture of the groups you want and can reach. This is the foundation of a campaign that drives the conversion rate.
Once you’ve gathered the right information, you can start your advertising campaign. However, it doesn’t matter which item you promote.
Think about the fact that these people may never have heard of you, they don’t know what you’re dealing with. So be sure to show them a blog post that can be linked to your products as this will increase the chances that they will buy from you as soon as they read the article and your conversions can start to skyrocket.
By this we do not mean that you do a complete article about your product, it may seem like a good idea, but it will not work well. Remember, you advertise a blog post, not a specific product. Your new visitor probably clicked on your ad because they had a problem and deduced from the article title that this could provide a solution, they are not counting on product promotion.
Illustrated with an example: – If you sell used cell phones, you should share content that highlights the benefits of buying a used phone, or one that describes why people should switch from an Android device to an iOS base, or vice versa. This will unconsciously arouse demand on the reader and they may buy you a used phone on their next purchase, or even right after reading the article without even advertising your specific products.
Interesting right? And trust us, it works.
Be SEO friendly
You’ve probably heard of the importance of search engine optimization. A transparent website for search engines, you can hear a lot of external links and other technical settings when this topic comes up.
But did you know that a blog is a powerful SEO tool to increase traffic to your website?
Written content provides perfect opportunities to link in articles, and linking is the strongest part of your blog from this angle. Search engines use this to map which other websites your page links to, and this is what will give your interface strength.
If you are trusted by reliable and solid websites, Google will judge it as such a page and place it higher in the results list. And a higher ranking can mean one thing: a higher conversion rate, even organically.
In order for your blog interface to be SEO friendly, you need to pay attention to the following:
- Pay attention to the number and quality of the links. Don’t use too many links, as search engines perceive this as a form of spam.
- Pay attention to the structure. Always divide the text into smaller paragraphs and observe the use of headings and subheadings.
- Optimize your keywords. If your article is about the used car market, try to get that word to appear in the article, but not too often. Use replacement words, synonyms, strive for naturalness.
If you pay attention to these, you are guaranteed a better chance of increasing your traffic with a single article.
The importance of images
Who would want to read a unanimous and empty essay? You know the answer to that, presumably no one. This is one of the reasons why you should always include images in your articles.
But now you are surely wondering how this can increase your traffic. It’s weird, but image content plays an important role in making your blog conversation as much as possible.
First of all, we would like to highlight the user experience, which can contribute to this. A long, plain text document has an alarming effect on your site visitors.
Who has time for that? I can write that too. And comments or similar thoughts are born in the mind of the potential reader.
Visitors to your site need fast and reliable information. No matter how much you write your best article, they will not read it if it takes too long at first glance, and it can also happen that they immediately switch to one of your competitor’s pages.
This information may not surprise you, but did you know that images are very important from an SEO point of view? SEO is often seen as a common link between blogging and increased conversions, and this is no different here, among other things.
Relevant images are a great way to help you rank higher on the SERP, which means you have a higher chance of getting more clicks on your page. Sounds great right?
To illustrate with an example: – If you have a restaurant for which you have already made an online store and you are writing an article on how to make buffalo chicken wings correctly, it is a good idea to place images within the theme. Include a picture of chicken wings, possibly spices or sauces. This makes it easier for search engines to work as it is not enough that your text is well written within the topic, but you have even sprinkled your article with relevant images so that they can crawl more easily.
Of course, we don’t put a buffalo chicken wing image here right now, although we really like it, because that’s not our topic. If you haven’t already, take a close look at the images we use in this article, it may even give you a good start in choosing the right image material.
Trust us, this will be rewarded by search engines and your reward will be an increase in traffic or clicks.
Use the power of comments
You must have come across the term social proof. Interestingly, there is still a bit of resentment in people these days when they shop online or read blogs. Do you think the product will arrive in good condition? Do they provide reliable information? Or just if they can really trust this online store.
You need to dispel these problems as this is a milestone if you want to increase your sales. We have already heard many stories when the product was already in the cart, but due to uncertainty, the potential buyer withdrew from the purchase.
However, you can eliminate this by creating a comment section. We recommend that this is definitely an integral part of your blog interface, as this will be where people can share their opinions with other visitors.
If they see the positive comments from previous readers during your article, they will find it trustworthy and people-centered, which immediately dispels this uncertainty. And if your blog interface has been found useful and you have developed a positive opinion, it may even be repeat visitors.
But what about conversions? With this small step, believe us, you are already on the right track.
If they see comments under your articles, it will also affect your product purchases. They will buy your products with a greater sense of security and even in greater numbers.
The focus here is to increase loyalty, which is one of the most important activities in the life of your business. And social proof is a great way to get repeat customers and increase your conversion rate.
Show off your high-performance items
The blog interface is not just a platform for sharing text content. This part of your website is perfect for publicizing your website or promoting your products.
We recommend that you analyze your website. See which CTA, image, logo, or even mascot is performing well and be a permanent feature of your blog. There are many ways to do this, but we think the best way is to run an A / B test on that element or use some kind of data visualization tool.
Using heat maps can be a good tool for this, which is very effective if you want to measure the well-performing elements of your website. Mark popular spots in red and less popular spots in blue.
With such an analysis, you get a clear idea of which elements might also be worth displaying on your blog interface. With this, your unique visitors who only visit your blogging site will know the distinctive colors and motifs of your website, so they will have a better chance of visiting you when you run an ad campaign.
During A / B testing, try asking your existing customer base as they know best what got them on your website. Send them a direct, personal email or use social media to reach out and ask boldly.
With this simple but effective step, you can achieve a conversion rate increase of up to 14% in the future. Shocking, but true.
We wouldn’t even think about how many opportunities there are in blogging interfaces. Don’t let them get lost.
Make sure to produce quality content, always tailored to the needs of your visitors, but do not deviate from your main profile. Promote your content, because if they don’t know you, not everything is worth it. Focus on SEO, trust us, organic purchases are worth more than paid ones. We work with many companies who want more exposure online, but don’t know where or how to start when they have limited time and resources available. Let us help you provide the tools necessary to increase the visibility of your website, so that potential customers can find what they are looking for. After all, we understand how complicated SEO can seem at first glance!
As everywhere, analytics arises here, do not regret the time for regular measurements, be in the picture with the current situation. Use this article as a kind of guide that you read here and it is a perfect base for your conversion rate to skyrocket with your blog interface.