How to be a good marketer? Focus on results, analytical skills and time management are some of the skills that must be developed if you want to be a high-performing professional.
Yes, these days, everything about “how to be a good marketer” is all about performance.
Digital marketing has brought us the possibility of analyzing each campaign in detail. Understand what worked and what didn’t , change the strategy and get better results . It’s all measured and collected.
At the same time marketing has become more personal, individual and segmented.
Audience has become persona and marketing teams must understand each of the stages of the customer journey .
In short, analytical and relationship skills have become central to building good marketers.
While marketers can display a wide variety of traits, we’ve identified 11 skills that really stand out today.
How to be a good marketer version 5.0
Next, we will understand a little more about these skills that will teach you how to be a good marketer .
1. Learn how to create personas
Creating personas is the first step in any strategic marketing plan.
Understanding who you are talking to or who you want to talk to is essential to define what will be talked about, where and how.
That’s why to be a good marketer you need to master the concept of personas, know how to apply it and prioritize it, before creating a campaign and tracking the results.
To advance in this stage, we recommend reading the article; “ How to create personas for your business”.
2. Create customer experiences
If you want to learn how to be a good marketer, you must dedicate yourself to providing excellent experiences for customers, whether in a physical store, online, on the brand’s social networks, in the call center…
Thanks to the internet, today there are many more points of interaction between a customer and a brand, and the job of marketing is to create and manage these experiences.
3. Be a Storyteller
Even with so many marketing platforms emerging and consolidating, it is increasingly difficult to attract the attention of online users.
One of the ways to circumvent this is through stories.
Storytelling is not a new tool but it must be reactivated.
Users, leads, and customers pay far more attention to stories than they do to ads.
Everyone likes a good conversation, a good gossip, finally a good story.
The icing on the cake of storytelling is that it reaches people on an emotional level , which makes their relationship with the brand even closer.
Next, the video below presents tips on how to be a good marketer, who knows how to tell good stories.
4. Include technology in your daily life
For all current marketing strategies to be put into practice, the marketer needs to use technological tools that allow the execution of a series of campaigns.
Therefore, if you are looking to be a good professional, it is essential that you master the use of systems such as:
- CRM ;
- marketing automation software
5. Know how to manage your time and tasks
Being a good professional and being disorganized are characteristics that don’t mix.
The modern marketer meets goals and deadlines.
It is guided by data and plans.
Of course, spontaneity still exists and is celebrated, but consistency is important.
Develop the ability to organize. Use planners, follow the company’s project management software and do your best to contribute to deadlines and productivity.
6. Develop writing skills
You don’t need to be a copywriter to be mindful of writing skill.
Writing emails correctly, knowing how to pass information through text, managing your teams remotely, writing a report, all this requires good writing from the professional.
Also, copywriting is one of the most important skills a marketer can have. It is the basis of almost all marketing campaigns.
Not bad to get some tips on how to write to convert, right? Watch the video below:
7. Use data to make decisions
Many marketers still make decisions based on their instincts, but with the wealth of data available to them, that doesn’t have to be the case. And it shouldn’t be!
Platforms such as CRM, Google Analytics and marketing automation software generate real-time data about campaigns, accesses, traffic and everything related to your company’s contact with online users.
So to really learn how to be a good marketer you must understand how to collect and analyze data to make better decisions.
One of the ways to make decisions and optimize results within marketing is by carrying out tests that will help you test the effectiveness of offers, advertisements and various projects.
Among the most famous tests is the AB test which compares the results of two versions of the same communication material.
8. Deliver specific and identifiable results
Successful marketers focus on delivering results.
This will depend on your position in the organization and also on the company’s goals.
A service professional has the result of keeping customers loyal and satisfied.
The media buying department wants to increase click through rate and reduce CPC.
And so it goes!
However, in general, helping your sector to achieve the objectives and goals set (whatever they are) is already a way to deliver results.
These are the 8 skills of being a good marketer, which we’ve identified from working with hundreds of professionals over the last few years.
As we said before, mastering technology tools is important, as they help in the process of delivering good results in less time.
So, don’t be afraid of technology. Learn how to use it to your advantage to become a good marketer and get recognized for it.