Author: admin

Using a chatbot Enterprise can help you automate processes and improve your customers experience when they contact your organization. We explain how this software works and how you can implement it in your business regardless of its size or business. What is a business chatbot ? Virtual assistants have become commonplace in interactions between brands and consumers, and more and more companies include them in their digital marketing strategy . A chatbot is software that integrates artificial intelligence, machine learning, and natural language processing technologies to simulate conversations or automate tasks. These tools work based on a predetermined flow of interactions and a list of keywords that guide users to meet different objectives: make a purchase,…

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SEO and SEM are two concepts that we commonly find in the world of  digital marketing  , both strategies have characteristics that can help your website or online store.   One of the objectives of great importance for any digital project is to get traffic and make it visible among the millions of pages and websites that exist.  The SEO strategies and SEM are very important for a web site or online store has a presence in the SERPs ( Search Engine Results Pages ) or results pages search engines like Google, Yahoo or Bing. Do you want to know their differences? Here we explain some concepts and the characteristics that distinguish…

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Being on the first page of Google is every site owner’s dream. But this is not natural. As a site owner, you need to invest in search engine optimization missions. You need to make your site attractive so that Google and other search engines can fall in love with it. The two main approaches to doing this are on-page SEO and off-page SEO. On-page optimization involves selecting the right keywords, linking your pages, formatting your content, and having meta descriptions, anchor tags, and meta tags. On the other hand, off-site SEO involves things that are done off-site. Many website owners think that off-page SEO is…

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