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Marketing

CTR, CPC, CPM & ROAS Calculator

Calculate click-through rate, cost per click, cost per thousand impressions, cost per acquisition and ROAS from your ad numbers.

How to use it

Fill in whichever numbers you have — impressions, clicks, spend, conversions and revenue — and read the metrics that can be calculated.

Frequently asked question

What is ROAS?

Return on ad spend is revenue divided by ad cost. A ROAS of 4 means 4 earned per 1 spent.

Results are estimates for information only, not professional financial, legal or tax advice.

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