Currently, social networks for companies are as important as their production or creation processes, because it is the way in which they can make themselves known and generate a good impression on their potential customers.
According to a study by The Global State of Digital in 2019 created by Hootsuite and We Are Social , 95% of Mexicans consult YouTube, 93% are active on Facebook, 87% use WhatsApp, 64% send messages via FB Messenger and 57% report on Twitter.
The above can help you to know which social network you should open and feed depending on its consumption among the inhabitants of the country, but also on your objectives, budget and the ideal consumer profile that you have previously created.
Advantages of social networks for companies
Before talking about the advantages of social networks for companies, let’s go back to what we mentioned in the previous block: the objectives, the budget and the profile of your ideal consumer.
- The objective can go in different directions depending on your strategy and when you define it, you will be able to discover which social network you should keep up to date. If your intention is to make yourself known, it is best to have a Facebook account, but if you want to highlight the physical characteristics of your product, you can prepare creative photos for Instagram.
- The target audience is decisive for your choice. With the above we mean that, although a 16-year-old adolescent and a 60-year-old man like the same meme, it is likely that they will not find it in the same communication channel; This is where you must know your client very well to know which social network consumes the most.
- Depending on your budget, you can decide if all communication on social networks is going to be done organically or if you have the opportunity to invest a little in paid advertising.
They make the brand or business more human
Social networks allow companies to humanize because they tell their story in a creative way, providing valuable content to all those who are interested in what they offer.
Through social networks, a community can be created in which the company speaks casually and freshly to its followers, using phrases such as: “we do this”, “we share you”, “we think you would like it”, so a bond develops.
These platforms also have a chat for the company to have a direct conversation with anyone so that they perceive that the attention they receive is personalized.
They are a tool to get to know the audience better
Social media helps you get to know real customers better. Thanks to them it is possible to confirm if the profile of the real buyers corresponds to the one that was created or if it is necessary to make some modifications.
This is known at the time of publishing some content and the number of reactions, comments or suggestions that are received indicates which one is working better.
They give greater visibility and recognition
Social networks have a global impact, for this reason they help to give greater visibility to products or services. Although it is an advantage, it is best to define the area that you want to cover, that is, if they are going to be local or national campaigns.
The above is achieved with a good segmentation from when the data in the company profile is completed: name, country, business line; until the geolocation of the devices that are used to enter these platforms.
When content is of interest to followers and brings them something they consider relevant, the company begins to generate positive comments, testimonials from people who were satisfied with their purchase and therefore a better reputation in the digital world.
They help to have a better positioning on the internet
Social networks are only one part of a strategy that includes website , blogs, organic and paid advertising, among others, in case it is carried out only digitally.
When the brand or business publishes on their social networks, you can share the url of your page so that the user can visit it and learn more.
This helps it to have more traffic, to rank better in search engines such as Google Chrome, Mozilla Firefox, Bing, etc., and therefore to appear among the solution options when searching for something related to what the company offers .
They can generate a sales opportunity
Social networks become channels that communicate the essence of the company, the information that the customer needs to know, but also that direct the user to carry out some type of action, including the purchase.
An example of the above is that, if a user browses their Facebook profile and comes across advertisements for the product or service, they could begin to follow the fanpage , be interested in what the company offers, visit its website and be encouraged to buy. .
There are no magic formulas, but there are several conversion flows in which social networks participate and they depend on the objectives that you want to achieve.