If you want to give your business a boost in the internet world, we recommend that you think about a digital marketing strategy ; which has more advantages than you think: it allows you to land objectives, modify actions during their execution and measure results.
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7 steps to creating a digital marketing strategy
Internet marketing is very recent and is constantly changing, so that entrepreneurs or team leaders, sometimes, do not know what to do to move to the digital world and begin to perceive results.
For this reason we share the following actions with which you can create a digital marketing strategy and make your brand relevant to Internet users:
1.- Define your target audience
This is made up of those people to whom you will sell your product or service because you know they are interested in buying it.
On the other hand, the buyer persona is the fictitious description of your ideal client and determines factors such as gender, age, personality, interests, lifestyle, geographical location, among others.
The purpose is to “put a face” and get to know the audience you are interested in reaching more. So you will have a guide to create and direct your digital strategies.
2.- Establish objectives
Your business goals will depend on what you want to achieve with your digital marketing strategy .
For example, some want to increase the number of followers on their social networks, others seek to finish off a production that did not sell as expected and still others, receive phone calls to their extensions. Whatever your goal, make sure it’s SMART:
- S ( specific) specific: what you want to achieve with your strategy.
- M ( measurable ) measurable: what indicators you will use to know if your strategy worked.
- A ( attainable ) achievable: you must take care that your goals are not exaggerated and that they coincide with the resources you have.
- R ( relevant ) relevant: the content must be of value both to your target audience and to the people who collaborate with you.
- T ( timely ) on time: how long you plan to achieve your goals.
3.- Check your budget
A mistake that most business owners or people who coordinate a team make is that they do not know the process of creating the elements that belong to a digital marketing strategy .
For example, to create a web page or content to publish on social networks, you need good quality photographs or a subscription to an image bank. This costs money and it is important to consider whether it is available.
Our advice is that the person in charge approaches their work team and asks what they need to work, thus, they will be able to know how much money they have and what type of actions they can afford.
If you are new to digital marketing , our team , Amarilio , can advise you on the strategy that best suits you.
4.- Analyze what tools you have
As in the previous point, it is important to identify the tools you have to know if the work team has enough to achieve the objectives set.
For example, it may be that you want to position yourself as a recognized video producer and that you think that, to achieve this, you need to improve the quality of your videos with a full frame camera , used mainly in the world of cinema.
Faced with this situation, you should think: “Do I have this camera? Can I buy it?” By answering this you will be able to clearly know if the objective set is achievable.
The same happens with digital tools, it is important that you have those that allow you to measure the results of your strategy, otherwise, you will not know if they worked or not.
5.- Choose the ideal platforms
Since you have defined your target audience, it will be easier to identify the digital platforms that most consult in order to direct your communication efforts towards them.
It should be noted that, not because, for example, Tik Tok is the fashionable social network at the moment, you have to consider it in your strategy; It may be that your client is not a consumer of it and instead spends much more time reading an informative blog or browsing Twitter.
When you know your audience well, you can target them through the channels they visit the most, with the possibility that they see your content and become interested in what you offer.
6.- Establish a cut-off date
Since you have planned your entire strategy, you must define how long it will last. This allows you to know if the actions that were taken took effect or something failed.
An advantage of digital marketing is that modifications can be made according to the results that are obtained, for example, eliminating a publication that is having negative effects on the followers of your social networks, lowering the budget that you had planned to invest in your paid advertising , and so on.
7.- Check your results
All online strategies are measurable, so we recommend you learn to use different digital tools to make an analysis of what you have obtained.
Today social networking sites and web feature measurement reports that help you know the number of people who visited the site, how many they were interested in a type of publication, if the followers increased or if a purchase is finalized.
No digital marketing strategy is going to be the same as another, what worked for a company may not be the right thing for yours, for this reason you must know the business thoroughly: what are you selling, to whom and for what . Only then can you make decisions about what you want to achieve in the short, medium and long term, to the best of your ability and without so much risk.
